Pyramid Saimira Theatre Ltd (PSTL) is India’s largest theatre chain company operating mainly across South India. The company has posted good results for the first quarter ended 30th June 2008. It would not be fair to compare the performance of Q1 of current year with that of Q1FY08 as the company has grown much larger than what it began with.
Its net revenue for the first quarter rose to Rs.250.15 crore as against Rs.245.45 crore in Q4FY08. Of this net revenue, Rs.182.38 crore came via exhibition income, which is a QoQ rise of 113%. It earned Rs.67.77 crore via food & beverages (F&B), which is again a whopping 114% QoQ rise.
Sequentially, PBT for current Q1 was lower by 7.61% but as against a loss of Rs.3.11 crore in Q4FY08, it posted a net profit of Rs.13.45 crore. What is surprising is that though the company has gone much more than what it was during Q1FY08, its profit margins were much lower. So doesn’t this mean that though the business has grown, margins have declined considerably? Though YoY its income has grown 104%, its margins have slipped.
In Q1FY08, the company had 371 screens and the average revenue per user was Rs 38.20 including F&B revenue. As against this, by current Q1, the company had 802 screens in India, with 414 screens in Tamil Nadu, 96 in Karnataka and 265 in Andhra Pradesh and 27 in other states. The average revenue per user was Rs 41.49 including F&B revenue.
In Q1FY08, the company had 306.25 lakhs footfalls with an average occupancy rate of 44.26%, with a total seat capacity per show of 2.41 lakhs. As against this, in current Q1, the company had 602.85 million footfalls and the average occupancy rate dropped to 33.72%. Its total seat capacity per show stood at 5.09 lakhs.
Surviving solely on exhibition would not exactly give a superlative growth to the company and knowing this fully well, it is developing its F&B segment into more than just a provider of snacks and drinks at the theatres. It is trying to create a niche for itself in the F&B segment with 3 food courts, 1 restaurant and 110 cafeterias inside theatres in operation with the following brands – Apple Tree, Red Curry, Shivalay, Augrita, Asparagus, Thall, Cineteria, Beverage & More and the latest being Brahmin’s Kitchen, an initiative to bring traditional Brahmin food in the modern format. This division of PSTL is well on its growth path in becoming a full-fledged food and restaurant business entity.
For this year, in the first half of the current fiscal, the revenues are expected to come in from the recently released Rajanikanth – starrer film, Kuselan, for which it has bagged worldwide release rights, with 11 years Intellectual Property Rights (IPR) of much talked about, in both Tamil and Telugu for an undisclosed amount.
Yesterday, the stock price rose nearly 3% to Rs 138 on reports the company is close to acquiring UK’s oldest theatre chain Reel Cinemas, earlier Associated British Cinemas or ABC, for around Rs 200 crore.
Stay invested. Picture abhi baaki hai!
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